The introduction of MasterCard Contactless payment in EAME came with a three step approach; introduction to the issuers, to card holders and shop owners / retail.
For the latter AIR developed a kit, consisting of a video, a Quiz, FAQ and POS material to make shop owners familiar with this new convenient way of payment. An easy, fast and secure way of payment with only one tap.
The video explains in detail the do and don’t to enable shop owners to advise their own client with contactless payment and become a true ambassador of this new way of payment.